Shift Occupational Health & Safety

Project Brief
Our Solution
What We Delievered

Reaction Marketing was able to take all our thoughts and comments and put this into action to create our NEW brand identity. Great experience from start to finish! We look forward to working with them in the future.
A New Company Name

A New Company Name
We came up with the name Shift OHS because their clients are looking for exactly that – a shift in their workplace safety. OHS is a clear identifier of the Health and Safety industry so we felt this was a stronger reflection of the company’s purpose.
Messaging that Connects

Messaging that Connects
The tagline “Keeping your workers healthy and safe” was created to speak directly to business owners who are looking to do exactly that. Along with a brand script and some new key messaging, we helped to create branded templates that to use when marketing their programs and services.
Fresh Look & Feel

Fresh Look & Feel
We chose bold and bright colours because we wanted to present them as the fun, outgoing, go-getter company that they truly are. Heavy use of brand purple as a solid background and images overlaid with a consistent gradient effect allows them to create branded assets without the need to always rely on custom photography.
A New Website
We brought all this work together with a new website that is easy to navigate and generates qualified leads for the company. With the addition of online program registrations and the ability to book a drug-testing appointment online, we were able to provide a much-needed tool to help manage their customer inquiries.
The website is clean, professional, easy for them to update, and was designed to grow along with their business.



Online Booking Integration
Whether it’s for a workplace accident or a new hire at a company, health assessments and substance abuse testing is a big deal for many professional industries.
What was once a manual (and labour heavy) booking process with unnecessary back-and-forth is now a seamless experience for their customers to book a health assessment or drug test directly online.