As a large portion of their business comes from professional landscapers and wholesaling their products to smaller retailers, it was important to also take those customers into account in designing the site.
We set up custom pricing groups and a user dashboard for wholesale e-commerce customers, and by logging into their account, those same wholesale users are able to see pricing and discounts based on their wholesale level. We even included functionality for credit and order financing!
For landscapers, we added an option to create shopping lists to keep track of materials needed for various projects and added an option to have orders delivered directly to the job site. Payment is a breeze, too, as invoices can easily be paid online and accessed on-demand, whenever needed.