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Prince Accounting

Branding and website for a Canadian cloud-based accounting firm.

Project Brief

Prince Accounting is a local Alberta firm that started leveraging technology to offer their accounting, bookkeeping, and virtual CFO services to small businesses across Canada. 

They needed a fresh logo, updated branding, and a new website to represent the digital-first nature of their business without losing the feeling of personal service and attention their clients had come to expect.

Our Solution

We created a new brand using friendly and down-to-earth language, soft colours, and imagery that represents their most ideal customers – small business and blue-collar entrepreneurs.

A new website with clear and direct content that communicates how they can help their clients was also created to shape their reputation and drive new business leads.

What We Delivered

Logo & Branding
Copywriting
WebPress Website

Reaction positioned us for success!

Reaction Marketing did a terrific job with our website and also helped us refine our marketing strategy.

With thought-provoking questions during the development phase, we were able to use the experience to shape our overall strategic plan and better position us for future success!

A Fresh New Look

Clear & Direct Messaging

Since accounting is complex enough as is, we focused on clear and direct messaging throughout the website. Not only does this provide a better experience for potential customers, but it also showcases how approachable and friendly Prince Accounting is.

Modern Design

Modern Design

Keeping their target audience in mind, we used warm pastel colours, plenty of white space, and crisp imagery that represents the business owners they work with.

To make sure the website would appeal to clients outside of Alberta, we wanted the website to have a tech-startup vibe and enterprise-level feel.

Upfront Packages & Pricing

Upfront Packages & Pricing

We encouraged them to include upfront pricing tiers to help get ahead of the initial cost question we know their audience has during their buyer’s journey.

Showing baseline packages and what they cost can be a great way to deal with this pain point, and assure potential clients that they can afford professional accounting help. This can also play a big role in pre-qualifying leads generated through the website.

A Websites that’s Easy to Update & Maintain

A Websites that’s Easy to Update & Maintain

We always encourage our clients to update their website and improve it over time. This site was developed with a custom theme on the WordPress CMS so it’s simple for them to log in to the back end of the website to manage content updates in-house.

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