LINE-X Canada

To ensure a cohesive look and feel, we designed a campaign logo that was used as the unifying element on all of the campaign assets. Photography and video were captured to showcase the grand prize in a setting representative of the Canadian outdoors, encouraging those who were fatigued by 2020 to enter online and Go Beyond with LINE-X.

A custom contest entry form was developed that would allow participants to enter once per month, per email address, and utilize bonus entry codes to increase their chance of winning. These bonus codes were generated and distributed to franchisees across Canada and every time a code was used, it was validated against the master list and then taken out of circulation so it could never be used again.

The bonus entry codes were also available to be given away as a reward for social media engagement, tied to in-store promotions, or used in a variety of creative ways by each local franchise over the summer. Participants were also provided with an option of receiving monthly email reminders to make sure they’re not missing the chance to win the next month’s prize package and getting another entry in for the grand prize draw.