Your Brand Is More Than Just A Logo
Our branding process is a mixture of strategy, consulting, marketing, writing, and graphic design. It helps our clients improve their image, clarify their message, and uncovers fresh insight into their position in the marketplace. When branding is done right it attracts new clients, supports your sales team, and fuels business growth.
Understand Your Audience
We’ll dive deep into your business, marketing, customers and competition to gain valuable insight and develop a brand identity that truly connects with your ideal clients. Through a series of audits, workshops, and interviews with key employees and stakeholders, we help our clients clarify their values, competitive advantage and uncover fresh thinking about their marketing.
Clarify Your Message
It’s important to clearly communicate who you are and what you do in a compelling and memorable way. We’ll work with you to define your brand's voice and craft key messaging that will help your clients understand the compelling benefits of using your services. This messaging will become the content framework for your website, sales materials, and social media.
Craft Your Identity
Designing a visual identity involves taking everything we’ve learned about your company and translating it into a logo, colours, fonts, and imagery that makes up the overall look and feel of your company. We’ll provide you with everything you’ll need to execute (and evolve!) your brand’s identity for years to come.
Express Your Brand
Along with the core elements of your new brand, we’ll provide design and messaging examples that demonstrate how to effectively communicate with your audience and execute your new branding in the real world.
The Results Speak For Themselves
When we were looking to rebrand our company, we struggled with what the process might look like and how it would happen. After talking to a couple of “marketing” firms we accepted the invitation to come and spend an hour at the table with them. That alone helped us understand this was going to be a bigger undertaking than we first anticipated. At that meeting, we were also introduced to a firm that could appreciate where we were coming from and what we were hoping to accomplish. They presented a very clear picture of what they thought needed to be done, how we could work together towards it and were willing to coach us as we ventured into an area of business that was somewhat foreign to us. From that point on we have had no regrets. All our dealings with them have been extremely positive and their entire team has been a pleasure to work with. Having originally thought this would be a one time project we have seen the value in what they offer and now anticipate a long term working relationship with Reaction.
Canadian Engineered Wood Products
The moment Reaction Marketing helped BRAND our company and create our website – we entered into a long term relationship. Currently, REaction Marketing manages everything from social media to our special projects. We couldn’t be happier….
Lindsay Thurber Comprehensive High School
Reaction Marketing helped guide Lindsay Thurber Comprehensive High School through the process of designing a new logo and re-branding our school. Everyone involved in the process was impressed with the professionalism and dedication to meeting our school needs shown by the Reaction team. I would not hesitate to work with Reaction again and have recommended them to others I know.