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Private Lender Link

Online marketplace and digital platform for the private lending industry, built with WordPress and Advanced Custom Fields.

Project Brief

Private Lender Link was founded in 2012 with a bootstrapped WordPress website that the founder had mostly built himself.

As the platform gained popularity, the process of collecting user data and manually updating the website was no longer sustainable and was a clear roadblock to growth.

Our Solution

We started fresh and developed a custom WordPress website that would allow users to create and manage their own accounts, and interact directly with listings and deals posted to the site.

The result was a massively upgraded platform that opened the door to new opportunities and their next phase of growth.

What We Delivered

Digital Strategy
UI/UX Design
WordPress Website
Custom Theme
Search Engine Optimization
Ongoing Updates & Innovation

Reaction transformed my business!

Reaction has completely transformed and upgraded our business. They rebuilt our lending marketplace website from the ground-up in 2017 and continually work to make it even better. I really liked their strategy and approach which included a lot of planning up front.

The end result was very impressive and I continually receive compliments on the site’s design, speed and user experience.

Finding A Lender

At the very core, this marketplace is about connecting lenders, brokers and borrowers in the private lending industry.

We wanted visitors to be able to find lending options within just a few seconds of visiting the site so we prioritized an extremely simple lender search and emphasized that by placing it prominently on the homepage.

Once the user enters internal search, we are able to provide faceted search filters that make it easy to expand your search criteria or narrow results to find exactly what they are looking for.

User Profiles

We used the native WordPress user management process to handle account registrations and extended the profiles with Advanced Custom Fields. User-generated content on the site is based on front-end creating and editing Custom Post Types. No complicated third-party plugins required.

Account Registration

Account Registration

Users can register their own accounts and, based on the account type they select, there are unique sign-up flows and profile content that gets collected for each one.

The features and functionality available once logged in also tie directly to their account type and level.

Client Login & Dashboard

Client Login & Dashboard

Managing public user profiles, posting deals, applying for a loan, and so much more can be managed from the custom dashboard and login area available to registered users.

Premium Features

Premium Features

Using conditional logic we have the flexibility to provide enhanced profiles and additional features (like priority within the search results) to users with premium accounts, opening the door to new sources of revenue.

Administrative Controls

Administrative Controls

Whether publishing data immediately upon user submission, or requiring admin approval for spam moderation, management of all the site’s content can be done from the back end of WordPress.

Built to Grow

The day we launched the new and improved website for Private Lender Link was not the end of the project. In fact, it was just the beginning.

We have now been working together since 2017 to iterate on and improve the website, exploring new revenue opportunities and supporting the growth and success of this business.

Quarterly Sprints

Quarterly Sprints

When your entire business lives on your website, prioritizing and planning the updates and ongoing work is big a responsibility. To ensure we’re all organized and efficient, we bucket our work into quarterly sprints where every 90-days we’re planning, developing, testing, and deploying updates.

Monthly strategy meetings, our project management software, and regular communication through chat with our team keep everything on track and ensure the Private Lender Link website is always moving forward.

New Features & Functionality

New Features & Functionality

New features and functionality that range from a small tweak to the signup process to overhauling the search filters are continually being added and the website just keeps growing.

This means the Private Lender Link marketplace is always getting better, providing more value to its users, and opening up new areas of revenue.

Improving the User Experience

Improving the User Experience

At Reaction, user experience is always top-of-mind, so along with adding new features and functionality, we’re also continually working to make improvements to optimize the website, improve page speed, and update the design to pursue a best-in-class experience.

Extending the Brand to Email & Social

Extending the Brand to Email & Social

Beyond the work that’s been done on the website over the years, we also provide ongoing support with monthly email newsletters, social graphics, and on-demand design for various other projects.

We’re here to help.

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