Private Lender Link
Insights & Strategy, Branded Key Message, Strategic Marketing Plan, Growth-Driven Website, and Email Marketing.
Private Lender Link (PLL) is a US-based online marketplace for private lending companies. The founder, Rocky, came to us to help build a website with a robust lender database that would allow users to find and connect with reputable private lending companies.
PLL is now a hub for all things private and hard money. The website has grown with the business and we have been able to add new sections as the company continues to expand into new areas of the market such as services, events, and jobs – all relating to private lending.
New launches and features need to be communicated to their customers so we collaborate with the client on a weekly email. This email has become a valuable resource for PLL’s clients as it includes updates to the site, featured lenders, and upcoming industry events.
Knowing Search Engine Optimization (SEO) would be important as PLL’s business mostly operates online, we strategically set up SEO-focused landing pages for each city and loan type.
Our partnership with PLL and Rocky is ongoing, we meet with PLL quarterly to discuss their overall business goals and provide marketing recommendations and 90-day action plans.
What We Delivered
- Marketing Strategy
- Target Audience Personas
- Branded Key Message
- Website Development
- Email Marketing
- SEO Support
What We Learned
This project really confirmed for us the importance of continuously improving the website based on real users. Based on Google Analytics and the client’s requests, we are able to prioritize what sections to optimize. For PLL, one of the main pages clicked on is the lender search and search results so we are continuously looking for ways to improve the user experience for potential clients to find lenders as efficiently as possible.
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