One of the key ways Private Lender Link generates revenue is by taking a small commission on loans that get processed through the marketplace.

Previously, a borrower needing a loan would browse the directory of lenders and manually submit an application to each qualified institute. It’s a very one-to-one method that was a little bit repetitive, but it worked, and it served PLL users for many years.

We re-engineered that process and took a complete 180-degree approach! Rather than manually applying and submitting loan applications to individual lenders, borrowers now “create a loan request” and simply invite lenders on the platform to view the details so they can apply to fulfill the loan request.

The borrowers spend less time applying for the same loan. The lenders get access to more requests. And deals are funded quicker and more efficiently – a win for everyone involved!

At inception, Private Lender Link was the directory. Now, they’re the go-to service for getting hard-money loans funded.

We wanted to make the communication between people searching for loans/services and people offering loans/services as frictionless as possible.

Alongside the built-in profile inbox, we introduced a live chat to get people connected easier and deals funded faster!

The evolution of the business meant the brand needed to reflect those changes too.

We designed custom iconography and illustrations to communicate simplicity and ease of use, with a refreshed colour palette that compliments the existing logo that professionals have grown to recognize for nearly a decade.