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VIDEO | New Google Analytics 4 & What We Know So Far
3 min
Posted by: Derek Szyszka
Last Updated: May 4, 2021
Universal Analytics has been our data friend for years, but it’s time for out with the old and in with the new!
Google’s latest Analytics platform is here, and this is what we know so far:
In Google Analytics 4, Everything Has Been Reimagined
The product/platform is based around machine-learning powered insights
New automated insights will hopefully turn into automated recommendations, as you see in Google Ads
Google Analytics 4 Is Being Built for the Long Term
End-user privacy is top of mind for Google
Better ad personalization and data controls
Constant improvements for overall reporting
Analytics Are More Centered around Your Customers’ Digital Journey
Improvements to cross-platform and cross-device reporting
Making it easier to dig into data without so many custom segments and cross-dimensional analysis
Google is still rolling out features, and most likely, their development team will take a growth-driven approach to make constant improvements over time.
Getting started with Google Analytics has always been free. All you need is an email address from Google and a developer to add a snippet of code to your website.
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