Our 6 Phases of Custom WordPress Design & Development

Posted by: Reaction
Last Updated: August 14, 2023
Our 6 Phases of Custom WordPress Design & Development Image

Phase 1: Strategy, Insights & Planning

Our proven custom WordPress design and development process always starts with a holistic view of your business, including your industry, customers, and entire digital footprint.

  • Stakeholder interviews
  • Competitive research 
  • Industry analysis
  • Content mapping
  • Building site wireframes

Our strategy phase is about understanding your business goals and how your website can help you achieve them. We begin by having in-depth discussions with your team to understand your business, target audience, and specific needs. This strategic understanding becomes the guiding principle for the rest of the project.

Phase 2: Content & SEO

Once we’ve established a solid foundation through strategy, insights, and planning, the next crucial step in our custom WordPress development process is focusing on content and search engine optimization (SEO). These elements are like the engine and fuel of your website, driving visibility, engagement, and conversions.

  • Content interviews
  • SEO strategy & keyword research
  • Photos, videos, & branded assets
  • Copywriting

We understand the power of compelling content and how it engages and converts visitors. A well-designed website is only half the battle. The other half is won by quality content that resonates with your audience and communicates your brand message effectively.

Phase 3: Website Design

The design phase of our custom WordPress development process is where all the previous strategic planning and content strategy takes shape. At this stage, we transform your brand story and business goals into a visually compelling, user-friendly, and purpose-driven website design.

  • Moodboard & inspiration
  • Visual design & style guide
  • Page mock-ups
  • Optimization for phones, tablets, & computers

Design isn’t just about creating a beautiful website; it’s about delivering an awesome user experience that aligns with your brand and business goals. Throughout the design process, we strongly emphasize user experience and usability, ensuring that your website is intuitive, easy to navigate, and designed to drive results.

Phase 4: Website Development

After completing the design phase, we enter the next critical stage of a custom WordPress site: Development. This involves coding your custom WordPress theme and configuring the front and back end of the website to provide a premium browsing experience for your audience.

  • Custom development
  • Building for speed & performance
  • Powered by WordPress

Remember, a website is not just a digital address. It’s a touchpoint, a brand ambassador, and often, the first interaction potential customers have with your business. We believe that every line of code, every functionality, and every page contributes to the overall user experience and must align with your brand and business goals.

Phase 5: Review, Testing & Quality Assurance

Once the development is complete, we don’t rush to push the website live. At this stage, we ensure your custom WordPress site performs flawlessly across multiple platforms and devices, clearly communicates your products/services, and provides an excellent user experience to all visitors.

  • Reaction internal review
  • Form, feature & functionality testing
  • Cross-browser & device testing
  • Client review & sign off

Every step of our custom WordPress development process is designed to equip you with a website that reflects your brand, engages your audience, and drives your business forward. Your site will look and feel professional and function smoothly, be user-friendly, SEO-optimized, and effectively communicate your brand’s message.

Phase 6: Launch, Training & After Care

After rigorous testing and your final approval, it’s time to introduce your new website to the world. Once your site is launched, we are here to provide continued support for your evolving digital needs.

  • Website launch
  • Google Analytics setup
  • WordPress training
  • Post-launch follow-up
  • 30-day website warranty

As your digital partner, our goal is to ensure that you’re never alone on this journey. From the moment we kick off the project to long after the launch, we stand by you, offering the guidance and support you need to navigate your digital journey confidently.

Website Management & Hosting

Our digital agency was built on forming long-term relationships with our clients. After your website is live, we offer a worry-free website management & hosting service that covers all aspects of your new website, and it starts at $250/month.

  • Top-tier hosting from Cloudways
  • Automated backups & security
  • WordPress plugin & core updates
  • WebP image delivery & optimization
  • Dedicated support through chat, email, phone or text

Once your website is managed by Reaction, you’ll have full access to our designers, developers, and strategists to update and add new site features so your website continuously evolves over time.

I have been using Reaction for more than 5 years now and have worked on small-scale projects to very large complicated projects and have always been happy with their work. They have been instrumental in my online-businesses success.


Now that you know our process for building a custom WordPress website, the next step is having a discovery call with our team to discuss your business goals and areas for growth!

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