Branding
5 Ways Great Brands Get Lost Online
Looking for some insight? Enter your name and email address below to receive a copy of our guide on the […]
Business
5 Best Marketing Books for Business Owners
6 min
Posted by: Reaction
Last Updated: May 4, 2021
Marketing channels evolve all the time, but the core concepts behind building and promoting a solid business stay relatively the same.
1. Building A StoryBrand – Donald Miller
Reading this book will totally transform how you talk about your business. Many companies & business owners have difficulty explaining what exactly they do and what value it brings to their clients, instead of saying “it’s complicated” or talking about the history of the company (which no one really cares about). Miller gives readers his tried and true formula for writing a StoryBrand, which is the key messaging to show potential clients that you understand their problem, that your business will solve that problem and overall make their lives better.
2. The Thank You Economy – Gary Vaynerchuk
Courtship and one-on-one relationships are still the basis of business. Those who combine the traditional foundation of growing a business with social media are the ones who will find long-term success. The power of social media is a never-before-seen scalable level of customer interaction and care. Many businesses are using social media for slimy sales pitches or campaigns that only see short-term success instead of creating genuine, meaningful connections with their consumers.
3. This I Know – Terry O’Reilly
Described as “marketing epiphanies to help companies outsmart their competitors, not outspend them,” this is the perfect book for small businesses with limited budgets wanting marketing strategies to work for them and build relationships with their customers without spending a fortune.
5. Start With Why – Simon Sinek
Most of you have heard of Simon Sinek and his famous YouTube video about Millennials in the Workplace . In Start With Why, he discusses how business owners should put the Why (purpose) before the How (Process) and the What (Product or Service) in order to be an effective leader and ultimately gain new clients without the pushy sales tactics.
More posts from our blog.
0 / 0
Websites
3 Reasons Why You Should Use Google Tag Manager
Google Tag Manager was first introduced in 2012 and still, to this day, is the most powerful analytics tag management […]
Websites
6 Mistakes to Avoid When Building a Website
It has been said it can take 10,000 hours to become an expert in a craft. Unless you work for […]
SEO
Why We Don’t Offer SEO Packages
As a digital agency that’s been building websites since 2008, helping our clients grow their business by getting found on […]
Business / Strategy
How To Close A Sale With A 10 Word Email
If you’ve been in sales or run your own business, there’s a 99.9% chance you have been ghosted on an […]
Guides / Websites
What to Do If Your WordPress Website Goes Down
If you’re reading this, your WordPress website is likely the backbone of your business. You probably use it to build […]