Top Website Design Features for Homebuilders: A Guide to Digital Success
As a builder, you likely understand the importance of a strong foundation, not just in your construction projects but also […]
Is your website Built to Convert?
In a world where people Google everything before they buy, there’s nothing more valuable to your business than a sleek, eye-catching, user-friendly website.
But here’s the thing: a bad website can actually cause a bad impression on potential clients. While not having one means you’re missing the boat, a faulty website can do more harm than good to your business and brand image. Poor design, slow-loading pages, and outdated content translates to a frustrating user experience and drives potential customers away—instead of having them come back for more.
Here are 11 signs you might need a new website.
In this day and age, there’s nothing worse than a “pinch and zoom” website. You want your website to scale to the size of any device, so people won’t struggle to see your content.
Not to mention this is a huge factor for your Google search ranking, especially with its latest algorithm updates. In case you skipped the optimization class, we talk about it next.
Search Engine Optimization (SEO) draws customers to your website by recognizing the keywords and phrases they use in their search for products or services similar to yours. It doesn’t stop here, SEO also helps to boost your credibility and can keep you ahead of the game. Here are a few reasons your site may not be ranking well:
Here’s the thing with websites: if they don’t generate sales or contribute to the growth of your business, then they’re pretty much useless. This happens for several reasons:
Is your site loaded with awards you won, internal mission statements, company history, and all about how your business is great? If this is the case, do yourself a favour and start thinking more like one of your customers—how can you solve their problems and make their lives easier? As Donald Miller, best-selling author of StoryBrand points out, a website’s main focus should be on how you are going to help your customers: “The customer is the hero, not your company.”
Trust us; it will make a difference.
There are no shortcuts when it comes to loading times and user experience.
We’ve all met someone whose personality fascinates us. That’s how you should think of your website: a people magnet. If you’re using stock images and generic content you stand no chance, because—believe it or not—personality plays a key role in customers’ decision-making process.
A website with an awesome personality will encourage users to remember your brand, raising your chances of conversion.
When people come across your website, they don’t want to spend a lot of time searching for what you do and what products or services you offer. People should be able to skim your website and know this information right away. Think about these questions:
The appearance of your website is a reflection of your company. If your website looks unprofessional, users may assume that you are as well. An updated website is what boosts the credibility of a business and establishes trust. After all:
When it comes to content, the rule of thumb is the following: updated content equals more traffic. This stuff is powerful, so you need to provide your customers with the latest information about your business.
If you struggle with keeping your content up to date, consider using a CMS that is easy to maintain and add new content (e.g. WordPress)
The truth is no one wants to fill out a long-form. If your website’s aim is to get leads, the advice is to keep it simple and get people’s name and contact information, followed by 1-2 questions on how you can help them.
Seeing too much content is just as useless as not seeing enough. It’s confusing and it translates into a bad user experience. Here’s something to put you in the right mindset:
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