February 28, 2020

How To Get More Leads Through Google Search (SEO)

When you needed a service, when was the last time you went to Facebook to look for it? We’re guessing you didn’t and that you likely went and did a Google Search.

Improve Your Google Search Ranking and Conversion

Increasing the number of leads you get through Google Search is comprised of many factors. Following these basic guidelines will help you have a much better chance at not only showing up on Google but also getting your website visitor to convert to a client.

Proper Titles and Meta Descriptions

When making a Google Search, the blue title and the subtext below that show up for each website are called the Page Title and Meta Description. They have a limit of 70 and 150 characters, respectively. 

You want to make sure they drive the user to believe your website will answer their question or meet their need, resulting in them clicking on your site to learn more. When you’re thinking about writing content for your page titles and meta descriptions, think of it as writing an ad for your business on the Google Search Page

Google organic search

Individual Pages for Each Service 

Google doesn’t index websites, it indexes pages. So if your company has all of its services listed on one page, when someone is looking for one of those specific services – Google might not know that this is the page it should show them. 

If you want to show your customers all of your services in one page, create a landing page where each clickable service takes the user to a unique page for each service with a unique title and meta description specific to that service.

Original Content

It’s important that the content on your website is completely unique to your business. 

If someone recycled content from anywhere, it can severely damage your ranking. Google knows if these same words have been used on other websites.

Site Map 

You need to make sure your website has a site map. This can be found on most websites by going to yourwebsite.com/sitemap.xml – this isn’t a page humans would visit, it’s meant to help Google and other search engines find and index your site pages.

If your website has a sitemap that’s been manually created, every time you post a new page or blog, you’ll have to go back in and update your sitemap. If you have a WordPress site, or any site with a dynamically generated sitemap – those are going to be automatically added and updated every time you add new content to your website.

Strong Online Reviews 

It’s important to make sure your listing is set up on Google MyBusiness, as well as any other site users might commonly use to search for your services (Yelp, Facebook, etc.). 

However, having a listing isn’t enough – you’ll want to fill all these listings with social proof of past clients’ positive experiences in the form of reviews. A recent study showed that 80% of users are as likely to trust an online review as a personal recommendation.

Positive online review

Client-Centric Calls to Action

If we’ve learned anything from Donald Miller, it’s that companies with client-focused content tend to be more profitable.

This should carry through to the language used in your calls to action. Instead of “Call Now” focus on the benefit that working with you will bring the client, such as “Start Getting More Leads Today.”

Google Analytics and Google Search Console 

Google Analytics gives you insight on how real people find and use your website, giving you the opportunity to understand any shortcomings and make improvements. Google Search Console is the tool that allows you to see how Google, the search engine, is looking at your website.

Turn Search Engine Users into Clients

We encourage you to think through the full customer journey that someone goes through when they are looking for your services to ensure each step leads them towards becoming a client. “Does your company show up?” is just the first question and once you’ve achieved that, the other steps above will help keep potential clients from falling through the cracks.

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