How to Effectively Manage a WordPress Website: 5 Tips from the Experts

As businesses increasingly rely on their website to engage with their audience and drive growth, the importance of effective website management cannot be overstated.

Since 2008, we’ve been at the forefront of web services, helping businesses build, manage, and grow all aspects of their WordPress website.

Whether you’re a business owner looking to grow or an industry professional seeking guidance, Reaction Digital is here to help with all aspects of your website.

1. Choose a Reliable Hosting Provider

The right hosting service can make the difference between a site that’s lightning-fast, always available, and secure versus one that’s slow, frequently down, and vulnerable to attacks.

To top it off, you also need a team to continuously monitor, optimize, and update your hosting environment.

Reaction’s Approach to Hosting

Choosing the right hosting is more than just about performance. It’s also about peace of mind. That’s why we offer highly customizable and high-performance cloud-based WordPress hosting through Cloudways. 

But we don’t stop there. Our team takes full charge, ensuring that the hosting environment is 100% managed by us, so you can rest easy knowing your website is in expert hands.

2. Regular WordPress Core & Plugin Updates 

Performing regular updates helps your website remain secure and functional. And most importantly, so your website doesn’t break for the users browsing around!

Additionally, updates can introduce new features, improve performance, and ensure compatibility with other tools and plugins.

Reaction’s Approach to Updates

We don’t just wait for you to notice an issue; we’re always a step ahead. We’ll manage everything from regular WordPress and plugin updates to proactively finding ways to reduce overall site bloat. 

Our goal is simple: to keep your site operating at peak performance. By ensuring that every component of your website is up-to-date, we minimize risks and maximize efficiency for your business.

3. Website Backups & Security

Unexpected events, from server crashes to malicious attacks, can jeopardize your site’s functionality and the trust of your visitors.

Should anything go wrong, from a simple coding error to a more severe security breach, having a recent backup means you can restore your site to its previous state without significant downtime or data loss.

Reaction’s Approach to Backups & Security

We take site security seriously and configure automatic daily site backups, ensuring that you always have a recent snapshot of your site at your fingertips. These backups are retained for 90 days, providing a comprehensive safety net for your most valuable digital asset. 

Our systems also perform virus and malware scans every hour so that any potential threats are identified and remedied promptly!

4. Optimize for Speed

Did you know the primary culprit for slow website speeds is unoptimized media?

Speed is not just about efficiency either. It’s about user experience. According to many studies, a delay of just a few seconds can lead to significant drops in user engagement, conversions, and overall satisfaction. Speed is also a ranking factor for search engines, making it crucial for SEO.

Reaction’s Approach to Website Speed & Performance

We understand that in the age of diverse devices and varying internet speeds, one size doesn’t fit all. That’s why we host your entire media library on a dedicated CDN through Amazon CloudFront. 

This ensures that your website delivers the highest quality WebP images possible that are tailored to the user’s device, screen resolution, and internet connection.

5. Integrate Google Services

By integrating and understanding Google’s suite of tools, businesses can gain a competitive edge. Google Analytics and Search Console offer a comprehensive view of your website’s performance and user behaviour. Google Tag Manager also allows you to deploy various tags and code snippets quickly.

This powerful trio allows businesses to make data-driven decisions that optimize their website to bring maximum results.

Reaction’s Approach to Google Services

Every website we manage is configured with Google Analytics 4, Google Search Console, and Google Tag Manager, so you don’t have to worry about anything.

We’ll invite your team as administrators to the accounts and even provide training on how to leverage Google’s services in your day-to-day business.

Need Help Managing & Hosting Your WordPress Site?

When you rely on your website to support the success of your business, you need a team of experts to support the success of your website.

Learn more about our Website Management & Hosting service, and contact us for a free consultation if you’re having issues with your site.