WooCommerce vs Shopify: 3 Reasons to Choose WooCommerce for Your Ecommerce Store

Posted by: Reaction
Last Updated: July 4, 2023
WooCommerce vs Shopify: 3 Reasons to Choose WooCommerce for Your Ecommerce Store Image

A choice that can significantly impact the success of your online store is choosing the right ecommerce platform.

There are two major players in the ecommerce industry, WooCommerce and Shopify. Both have their benefits and cater to different business needs and scenarios. But if you’re seeking a platform offering superior customization, flexibility, and control, WooCommerce is a clear winner. 

In this blog, we will delve into the top reasons why WooCommerce is the preferred choice for professional businesses to build their online store and why it’s a worthy contender over Shopify.


Affordability and Scalability: The Competitive Edge of WooCommerce

When considering the financial aspect of setting up an ecommerce store, WooCommerce stands out as a highly economical choice. Unlike Shopify, which operates on a subscription-based model with monthly fees, WooCommerce is an open-source plugin available for free. 

This cost difference can be a significant advantage, saving your business thousands of dollars after only a few years.

Beyond cost-effectiveness, WooCommerce excels in its scalability. Its open-source nature means that your ecommerce site is incredibly flexible and can grow alongside your business in a growth-driven model. With WooCommerce, you’re not restricted by specific features or tools. Instead, you can continuously adapt and enhance your online store based on your evolving business needs.

Whether you’re expanding your product range, entering new markets, or implementing innovative marketing strategies, WooCommerce can scale to accommodate any business size and level of growth.


Transaction Fees: A Key Financial Advantage of WooCommerce

Being tied to Shopify’s ecosystem can leave you feeling constrained, with limited options to manage and reduce costs.

Shopify imposes transaction fees on every sale made through the platform unless you choose to use their in-house solution, Shopify Payments. However, with WooCommerce, this isn’t the case; there are no transaction fees applied to your sales. 

You’ll still have merchant fees through a 3rd party payment portal like Stripe, but don’t have to give an additional cut of your profits to the store platform.

If you can negotiate a better rate with your credit card payment processor, this is not just a minor cost-saving benefit. It can translate into substantial savings as your online business grows and sales volume increases. We’ve encountered numerous instances of online stores saving significantly on transaction fees, sometimes upwards of $20,000+ a year.


Ownership & Control of Your Ecommerce Store: Self-Hosting with WooCommerce

Last but not least, another advantage of choosing WooCommerce is the level of control and ownership you retain over your ecommerce store.

Being a self-hosted solution, WooCommerce ensures you maintain complete control over your store’s data without dependency on a third-party service. This contrasts with a platform like Shopify, where your store’s data resides on their servers and operates within their control.

This difference in ownership is not merely a technical distinction; it bears practical implications for your business’s autonomy and security. When you use WooCommerce, you are the owner of your platform, not a tenant like you are with Shopify. You’re not subject to unexpected platform decisions that can impact your store, such as sudden policy changes, platform shutdowns, and increased fees.

Your store’s fate rests solely in your hands, and when you partner with Reaction to build your ecommerce site, everything is 100% managed and hosted by our team, so you don’t need to worry about a thing.


Choosing the right ecommerce platform is a crucial decision that can shape the long-term success of your online business. And while this can seem overwhelming, you’re not alone in this journey. If you’re unsure about the best path forward or you’re ready to take the leap with WooCommerce, we’re here to help.

We invite you to book a discovery call with our experienced web development team. We can guide you through the process, answer any questions you might have about WooCommerce, and provide tailored advice based on your specific business needs. 

Together, we can build an online store that not only meets your current requirements but also scales with your business as it grows.

We’re here to help.

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