Legal

 

  1. Your Acceptance

Welcome to the Reaction Digital Terms of Use. This is a legal agreement (“Agreement”) between Reaction Digital, Inc. (“Reaction Digital,” “we,” “us,” or “our”), the owner and operator of https://www.reaction.ca (the “Website”), and you (“you,” “your,” or “User”), a visitor or user of the Website.

By accessing or using the Website, you agree to be bound by this Agreement and our Privacy Policy.

If you do not agree to these terms, you must not use the Website.

2. Website and Registration

Users may access the Website as permitted by us. Some features may require registration.

During registration, your information will be collected and handled in accordance with our Privacy Policy.

  • You must provide truthful, up-to-date, and accurate information.
  • You must be 18 years or older to create an account.
  • You are responsible for keeping your account credentials secure.
  • You must notify us immediately of any unauthorized account access.

Reaction Digital is not responsible for any losses you incur due to unauthorized account access.

3. Website Ownership

By using the Website, you acknowledge that:

  • The software, design, and code of the Website are proprietary to Reaction Digital and its licensors.
  • You may not copy, modify, distribute, or reverse-engineer the Website.
  • You do not own the Website, but are granted a non-exclusive, limited, revocable right to use it.
  • You may not remove or alter copyright, trademark, or proprietary notices.

All rights not explicitly granted in this Agreement are reserved by Reaction Digital.

4. Privacy Policy

We value your privacy. Our Privacy Policy governs how we collect, store, and use your data. By using the Website, you consent to our data collection practices.

Please review our Privacy Policy for full details.

5. User Content

Users may submit User Content (such as text, images, or other materials) to the Website.

  • Reaction Digital does not guarantee that User Content will be stored or displayed.
  • You are solely responsible for any User Content you submit.
  • Reaction Digital reserves the right to remove, edit, or refuse any User Content.

By submitting User Content, you grant Reaction Digital a non-exclusive, worldwide, royalty-free, and transferable license to store, display, distribute, and modify your content as needed.

6. Content Restrictions

You agree NOT to submit:

  • False or misleading information
  • Confidential or sensitive data
  • Hate speech, violence, or unlawful content
  • Spam, political messages, or promotional material
  • Defamatory, obscene, invasive, or harassing content

Violation of these guidelines may result in account suspension or termination.

7. User Responsibilities

When using the Website, you agree NOT to:

  • Attempt to hack, modify, or reverse-engineer the Website
  • Use automated bots to send messages or spam
  • Violate any copyright, trademark, or intellectual property rights
  • Use the Website for illegal, deceptive, or misleading purposes
  • Attempt to interfere with our services, servers, or security

If you violate these terms, we reserve the right to suspend or terminate your access.

8. Third-Party Websites & Links

Our Website may contain links to third-party websites. These external sites:

  • Are not controlled or reviewed by Reaction Digital
  • Have their own terms and privacy policies
  • Are accessed at your own risk

We are not responsible for third-party content, security, or data collection practices.

9. Data Security Measures

We implement physical and electronic safeguards to protect your data, including:

  • Encryption protocols for sensitive data
  • Secure access controls and monitoring

⚠ However, no online system is 100% secure. You should also take precautions (e.g., using anti-virus software and strong passwords).

10. Website Availability & Modifications

  • We strive to keep the Website available and functional but do not guarantee uptime or uninterrupted service.
  • We may modify, update, or remove features at any time without prior notice.
  • We are not responsible for how third-party services interact with our Website.

11. Business Transfers

If Reaction Digital, Inc. undergoes a merger, acquisition, or sale, your data may be transferred as part of that transaction. We will notify you if this occurs.

12. Intellectual Property & Idea Submissions

  • Reaction Digital does not accept unsolicited ideas (such as business processes, product ideas, or enhancements).
  • If you submit an idea, it becomes our property, and we are not required to compensate or credit you.

13. Disclaimer of Warranties

The Website is provided “as is” and “as available” without warranties of any kind.

  • We do not guarantee that the Website will be error-free or uninterrupted.
  • We are not responsible for User Content or any third-party information.
  • We do not warrant that the Website will meet your specific requirements.

14. Limitation of Liability

In no event shall Reaction Digital, its officers, employees, or affiliates be liable for:

  • Any indirect, incidental, or consequential damages arising from your use of the Website.
  • Any errors, security breaches, or data loss resulting from third-party services.

Where legally permitted, our total liability will not exceed CAD $100.

15. Indemnification

You agree to defend, indemnify, and hold harmless Reaction Digital from any claims, damages, or liabilities resulting from:

  • Your use of the Website
  • Your violation of this Agreement
  • Your violation of third-party rights

You may also be required to cover legal costs if claims are made against us.

16. Governing Law & Disputes

  • This Agreement is governed by the laws of Canada and the province of Alberta.
  • Any disputes shall be resolved in Alberta courts.
  • This Agreement does not create any partnership, employment, or agency relationship.

17. Amendments & Notices

  • We may update this Agreement at any time.
  • We will notify you of significant changes.
  • Continued use of the Website indicates your acceptance of any updates.

18. Final Notes

By using Reaction Digital, Inc.’s services, you acknowledge and agree to these Terms of Use. If you do not agree, please discontinue use of the Website immediately.

If you have any questions, contact us at:

  1. Introduction

Reaction Digital, Inc. is dedicated to protecting your personal information and informing you about how we use your personal information or any other information submitted by you. This Privacy Policy applies to your use of the Website, as defined within the Reaction Digital Terms of Service  (“User Terms”). This Privacy Policy should be read in conjunction with the User Terms and is integrated into the User Terms.  All capitalized proper nouns not defined in this Privacy Policy will have the same definitions and meanings as defined by the User Terms. Please review this Privacy Policy periodically, as we may revise it from time to time. If you do not agree with or accept our Privacy Policy in its entirety, you must not access or use the Website. If you use the Website following a change to the terms of this Privacy Policy, you agree to accept the revised policies.

  1. Information Collected

At Reaction Digital, Inc., we collect personally identifiable information (“PII”) and non-personally identifiable (“Non-PII”) information from you.  Personally identifiable information is information that can be used to identify you personally.  Non-personally identifiable information is information that must be combined with other information to identify you personally.

PII Collected

You will not be required to provide us any information when you visit our Website.  However, to access or use some portions of the Website, we may collect PII such as your name, email, phone number, and additional information. As a Subscriber, in addition to such information, we may collect your business and licensing information. We may also collect your relevant payment or credit card information if you wish to pay for any services offered via the Website.  Please be aware that all payment information shall be stored and processed by our third-party payment processors.

Non-PII Collected

Whenever you use our Website, we may collect Non-PII from you, such as your IP address, registration history, UID, interactions with the Website, usage information, location, referring URL, browser, operating system, data usage, data transferred, and Internet service provider.

  1. Use of Your Information

Where applicable, we will use any information submitted by you in the following ways:

  • To provide any services offered and to operate the Website.
  • To enhance or improve our users’ experiences.
  • To contact you via email or other electronic communications where you have an inquiry.
  • To notify you of additional Reaction Digital services and updates.
  • To share your information with third party contractors hired by us to perform functions and provide services to us subject to the obligations consistent with this Privacy Policy.  The types of third parties we share information with include payment processors, vendors (that you may have an interest in), marketers, infrastructure providers, and other vendors we use to make available the Website.
  • To release to governmental entities, authorities, or legal claimants as requested or in accordance with our internal policies.
  1. Accessing and Editing Your Information

You will be able to access any information contained in your account through our Website.  You may edit that information by changing the information listed in your account. If you have any questions or wish to review, change, delete, or access any of your information collected by us, please contact us at [email protected]. After you have cancelled your account please be aware that we may keep inaccessible copies of your PII and non-PII subject to our data retention policies.

  1. Opt Out of Commercial, Non-Commercial Communications and Do Not Track

If you decide to provide us with your contact information, you agree that we may send you communications via text and emails.

You may unsubscribe from communications by notifying Reaction Digital. We will remove you from our mailing list as soon as possible after receiving your request.

We currently do not offer functionality for you to opt out through “do not track” listings. If you wish to opt out of certain communications or information collection, please contact us at [email protected].

  1. Third Parties

Reaction Digital or other users may post links to third party websites on our Website, which may include information that we have no control over.  When accessing a third party site through our Website, you acknowledge that you are aware that these third party websites are not screened for privacy or security issues by us, and you release us from any liability for the conduct of these third party websites.

Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties.  Reaction Digital bears no responsibility for the information collected or used by any advertiser or third party website. You must review their policies to understand how their information collection practices work.

  1. Security Measures

We make reasonable attempts to protect your information by using physical and electronic safeguards such as encryption. However, as this is the Internet, we can make no guarantees as to the security or privacy of your information submitted.  For this reason, we recommend that you use anti-virus software, routine credit checks, firewalls, and other precautions to protect yourself from security and privacy threats.

  1. Age Compliance

We do not collect or process any information for any persons under the age of 18. Users under 18 are not permitted to use this Website or submit information. If you believe we have collected data from a minor, contact us immediately.   In the event that we have inadvertently collected any information from users under the age of 18 please contact us immediately.

  1. International Transfer

Your information may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction.  Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.  PII and Non-PII that is submitted to Reaction Digital will be collected, processed, stored, disclosed and disposed of in accordance with applicable Canada’s law and this policy. In addition, such information may be stored on servers located outside your resident jurisdiction. Privacy laws may vary between jurisdictions, and your data may be stored on servers outside of Canada, where privacy protections may differ.

  1. Merger and Acquisition

In the event that Reaction Digital is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. Please be aware that once the information is transferred your privacy rights may change.

  1. Amendments

Like our User Terms, we may amend this Privacy Policy from time to time.  When we amend this Privacy Policy, we will modify the date listed on this Privacy Policy or we may contact you.  You must agree to the amendments as a condition of your continued use of our Website.  If you do not agree, you must immediately cease using our Website and notify us of your refusal to agree by e-mailing us at [email protected].

1. Measures to Support Accessibility

Reaction Digital, Inc. takes the following measures to ensure accessibility of reaction.ca: 

  • Include accessibility as part of our mission statement.
  • Include accessibility throughout our internal policies.
  • Integrate accessibility into our procurement practices.
  • Provide continual accessibility training for our staff.
  • Assign clear accessibility goals and responsibilities.
  • Employ formal accessibility quality assurance methods.

 

2. Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. reaction.ca is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

 

3. Feedback

We welcome your feedback on the accessibility of reaction.ca. Please let us know if you encounter accessibility barriers on our website:

 

 

We try to respond to feedback within 2 business days.

 

4. Technical Specifications

Accessibility of reaction.ca relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

 

5. Limitations And Alternatives

Despite our best efforts to ensure accessibility of reaction.ca, there may be some limitations. Below is a description of known limitations, and potential solutions. Please contact us if you observe an issue not listed below.

Known limitations for reaction.ca:

  • Technical Constraints:
    • Non-Accessible Third-Party Content: Content or functionality provided by third parties that you cannot control, such as embedded videos, third-party plugins, or social media widgets.
    • Complex Data Visualizations: Charts, graphs, and infographics that may not be fully accessible to screen reader users.
  • Content Issues:
    • PDFs and Non-HTML Documents: Documents that are not fully accessible, such as scanned PDFs or older PDFs that have not been remediated.
    • Multimedia Content: Videos that lack captions, transcripts, or audio descriptions.
    • Images: Images that do not have appropriate alternative text descriptions.
  • Functional Limitations:
    • Interactive Elements: Forms, games, or other interactive features that may be difficult to navigate with a keyboard or screen reader.
    • Navigation Issues: Complex menus or navigation structures that may pose challenges for users with certain disabilities.
    • Inconsistent User Interface: Older sections of the site that have not been updated to meet current accessibility standards.
  • Design Constraints:
    • Colour Contrast: Elements with insufficient colour contrast may not be easily readable for users with visual impairments.
    • Font Size and Type: Text that may be too small or in fonts that are not easily readable.
  •  Temporary Limitations:
    • Undergoing Updates: Sections of the website that are currently being updated to improve accessibility and may temporarily lack full accessibility.
    • Scheduled Maintenance: Times when the website may not be fully functional due to maintenance activities.
  • Legacy Content:
    • Archived Content: Older content that has not been updated to current accessibility standards but is still available for historical purposes.
    • Legacy Software: Applications or tools that were developed before current accessibility guidelines and are still in use.
  • User-Specific Issues:
    • Custom User Settings: Personalized settings or customizations that might interfere with accessibility features.
    • Browser Compatibility: Specific browsers or versions that may not fully support accessibility features.

 

6. Assessment Approach

Reaction Digital, Inc.  assessed the accessibility of reaction.ca by the following approaches:

  • Self-evaluation – Regular internal audits conducted by our development team.
  • Automated Testing – Using tools like WAVE, AXE, and Lighthouse to identify potential issues.
  • Manual Testing – Conducting hands-on evaluations with assistive technologies such as screen readers and keyboard-only navigation.

 

7. Formal Complaints

If you encounter any issues with accessibility on our website that require urgent attention or if you have a formal complaint, please contact us at [email protected] or through https://reaction.ca/contact/. We aim to address all complaints promptly and to your satisfaction.