{"id":4814,"date":"2022-10-24T16:33:19","date_gmt":"2022-10-24T16:33:19","guid":{"rendered":"http:\/\/reaction-reaction.local\/?post_type=portfolio&p=4814"},"modified":"2023-09-18T15:15:02","modified_gmt":"2023-09-18T15:15:02","slug":"android-headlines","status":"publish","type":"portfolio","link":"https:\/\/reaction.ca\/portfolio\/android-headlines\/","title":{"rendered":"Android Headlines"},"content":{"rendered":"\n
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Android Headlines:
A Case Study<\/div>
Building a custom WordPress website and refreshing branding for a long-time Reaction client and one of the heaviest hitters in the tech media space.<\/div>

What we delivered<\/h4>
\u2022 UI & UX Design<\/div><\/div>
\u2022 Custom WordPress Theme<\/div><\/div>
\u2022 Ad injection Control Panel<\/div><\/div>
\u2022 WebP Image Compression<\/div><\/div>
\u2022 Dark & Light Mode Toggle<\/div><\/div>
\u2022 Mailchimp Integration<\/div><\/div><\/div><\/div>VISIT THE WEBSITE<\/span><\/a><\/div><\/div><\/div><\/div>\n\n\n\n
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Project Brief<\/h2><\/div>\n\n\n\n

Founded in 2009 and a Reaction client since 2014, Android Headlines is a go-to publisher for the latest news on the Android OS ecosystem and consumer tech.<\/p>\n\n\n\n

Over the last decade, they have experienced exponential growth and have cemented their position as a competitor in their market. With all of that growth, they came to us looking for a contemporary overhaul of their website to address growing pains so they can remain on the cutting edge of publishers in their space.<\/p>\n\n\n

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Our Growth-driven Partnership<\/h2><\/div>\n\n\n\n

Since retaining our services in 2014, Android Headlines\u2019 article footprint and user base have more than doubled to 90,000 articles and 625k+ monthly visitors.<\/p>\n\n\n\n

We have been instrumental in that growth, serving as a true digital partner for Android Headlines with support for their web design, development, maintenance, backups, hosting and SEO efforts.<\/p>\n\n\n\n

With that level of growth came some headaches, and their site performance began to lag behind the competition, and the scale of their website outgrew the navigation structure, making it difficult for users to browse the site organically to find the wealth of content published onsite.<\/p>\n\n\n\n

Those problems are daunting ones for any publisher but especially troubling for a tech media company, whose readers care more about page speed and user experience than the average user.<\/p>\n\n\n

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1st Page on Google for \u201cAndroid News\u201d<\/h2><\/div>\n\n\n\n
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Overall, the biggest problem Android Headlines faced were slow load times and a difficult navigation flow.<\/h2><\/div>\n\n\n\n

We knew Android Headlines needed a refreshed site with a renewed focus on speedy and seamless browsing of their content catalogue, but we absolutely did not want to disrupt any search engine real estate that had fought so hard to earn. <\/p>\n\n\n\n

After all, organic traffic leads to advertising and affiliate revenue, and, for a news publisher, losing out on ad dollars in the short or long term is simply not an option.<\/p>\n\n\n\n

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Chris Yackulic<\/div>
CEO \/ Founder, Android Headlines<\/div>