We often hear stories from our clients about freelancers they worked with that were unwilling to help them understand their marketing. From unrealistic demands or a lack of respect for client decisions, freelancers can often fall into the trap of thinking they “know what’s best” for their clients, regardless of what the client thinks. However, Mike Monteiro, co-founder of Mule Design, is challenging how creatives communicate their ideas and asking them to have empathy for their clients.
Monteiro argues that bad marketing firms blame their clients for their lack of understanding, when they should be helping expand their clients knowledge of the marketing world.
The process of hiring an advertising agency can be daunting, especially if the people involved are not familiar with the marketing industry. Typically it involves reviewing the portfolio of several freelancers and companies, then trying to decide which one is the best fit. When reviewing the portfolio of a potential firm be sure to ask them about the process they went through and why they arrived at the solution they did. Pay attention to how they communicate their ideas and how collaborative their process is.
The key to mutual success is figuring out how you can both work together to achieve a common goal, and that can start by getting a better understanding of how a firm operates.
You want an agency or freelancer that will work with you to expand your knowledge of marketing and help grow your business. When selecting your next marketing agency, be sure they can properly communicate their process so you can be certain you are working towards the same goal.