RED DEER SPCA
A responsive website with a focus on easy access to adoption and donation services, key drivers for their organization.
Activity at the SPCA is high; they manage pet adoptions, run educational programs, host events, do fundraising, and provide exceptional animal services, all while simultaneously operating a retail store.
They needed a new website that would not only increase the online visibility of pets available for adoption, but also capture the full breadth of everything they do in an easy-to-navigate, mobile friendly website, that’s user-friendly for not only the visitors to the site, but the staff and volunteers keeping it up-to-date.
We dug deep and organized an array of competing content into a cohesive flow that would make sense to the user, boiling down their services into four key areas. Large hero images of furry friends combined with powerful and resonating statements, we would appeal to the emotions of the users.
Their Pet Adoption Centre was made the main focus of the website, and we created a fundraising section in which users could make online donations in creative ways, such as purchasing (the value of) boarding a dog or cat for a week, or making a donation on behalf of someone else as a gift.
What We Delivered
- Website Design
- Events Calendar
- Graphic Design
- Website Development
- Online Pet License Renewal
- Content Planning
- Custom Pet Adoption Tools
- Online Donations
- Mobile Friendly Website
Other projects we've worked on...
2019 Westerner Days
A multi-channel marketing campaign, event website and annual theme/brand revisions.
Lindsay Thurber Comprehensive High School
Refreshed brand identity and messaging for a high school that has been around for over 70 years.
2018 Business of the Year Awards
The Red Deer and District Chamber of Commerce asked Reaction to produce the intros, bumpers, finalist videos, and the post-show recap for the Business of the Year Awards.