Pivotal CPA

​A complete rebrand, including name, logo, website, print assets, and a strategic rollout to maintain the company's history and status in Red Deer and Central Alberta.

Project Brief

Pivotal, formerly Heywood Holmes & Partners LLP, is a well-respected accounting firm that has been practicing in Red Deer for over 50 years.

A recent trend in the accounting world saw firms disengaging from traditional branding that focused on a select-few named partners, and shifting towards inclusive and independent identities that their entire team can feel unified underneath.

Pivotal saw the opportunity to rebrand and position themselves as a progressive and approachable accounting firm, while still projecting a sense of establishment, and trust that can only come from having decades upon decades of experience behind them.

Our Solution

First, we needed a name that was simple, memorable, and embodied the value they brought to the financial needs of their clients. Keeping the name short and concise was a strategic move to separate them from the “partner & partner & partner” firms. The name ‘Pivotal’ implies that having a solid handle on your finances is pivotal to your success.

To accompany their new name, we designed a sharp, modern brand identity and website. Choosing a nice cool blue to evoke trust and stability, we opted for a clean logo that exudes professionalism.

A new mobile friendly website brought their brand to life online while capturing their comprehensive service offerings and expertise across several industries.


What We Delivered

  • Branding
  • Responsive Web Design
  • Recruitment Materials
  • Company Naming
  • Website Development
  • Marketing Collateral
  • Logo Design
  • Content Writing
  • Office Stationary

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