New brand identity and website for a business that focuses on commercial builds and renovations in the Red Deer and Central Alberta area.

Project Brief

Finishing Touch Builders is a reputable general contractor that has completed over 2,500 projects in Central Alberta over the last forty years.

They recognized that their brand wasn’t representing the same level of professionalism and quality that they deliver in their projects and were looking for us to help create a new brand and website that more accurately reflected their capabilities.

With a strong history of being proven and trusted specialists in the industry, they needed to display their extensive portfolio of work and positive client experiences in order to generate more leads.

Our Solution

From our early conversations with stakeholders and customers, we gained insight that most of their clients refer to them as FT Builders. This led us to design a logo with a strong emphasis on “FT” so they can more visually identify with that name. The icon in their logo represents imagery of slates/building pieces with sharp, clean angles.

The website we created focuses on the industries they’ve worked in, projects filtered by industry, and social proof by including a “What Our Clients Are Saying” section to displays multiple testimonials.

As we know that their clients are doing larger renovations projects, the main driver on the site was for users to request a free consultation. To stray away from the perception that construction projects are complicated and stressful, their process is listed on the website in four simple steps: “Understand your project vision, organize the work, deliver on our promise, and move beyond the job.”


What We Delivered

  • Competitive Analysis
  • Logo Design
  • Company Brochure
  • Brand Positioning
  • Brand Tagline
  • Marketing & Communication Strategy
  • Brand Identity
  • Growth Driven Website


When FT came to us, their brand and website didn’t come across as being focused on commercial buildings, it gave the impression that they did more residential projects. Through stakeholder interviews that we conducted, we discovered that residential is a small portion of what they do and that they are more heavily involved in commercial renovations. This contributed to why we strongly focused their imagery and website on their expertise in commercial/institutional projects in Central Alberta.

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