We knew if we leveraged their true personality and down-to-earth approach to business, we could position CEWP as authentic and approachable across generational audiences.
It was time to get to work.
As we got to work on their digital strategy, we remained cognizant that there was a new generation of lumber buyers emerging, while their existing, more traditional, clientele was the foundation of their business. We knew if we leveraged their true personality and down-to-earth approach to business, we could position CEWP as authentic and approachable across generational audiences.
We crafted the site’s content to focus on the value they put on client relationships, while clearly representing the size of their team and the multiple locations they have, visually demonstrating their growing, thriving company.
We developed a wireframe prototype of the website to communicate our vision for how the finished site would come together. The wireframe was fully interactive and functioned much like the finished website would, allowing you to click from page-to-page, and get a sense for how the content works into the layout and flow of each page. This provided a great opportunity for their team to proof the website's content in a very digestible format, without the distraction of the visual design.