Brand, logo and website design for a newly formed accounting firm that holds decades of experience with a father and son at the helm.
In 2014, Brown LLP was formed by a father and son duo with over 40 years combined experience in corporate and personal accounting. Partners Matt and Gary came to us for a logo and a website that not only reflected their true professionalism, but also captured the equity from the long-standing roots of the “Brown” name in the Central Alberta business and agricultural community.
We designed a brand and visual identity that evoked trust and a sense of long-standing service to the community by combining the “b” from their last name with a target to symbolize the accuracy in everything they do. We then developed a mobile-friendly website with simple content to explain what they did and established confidence with their clients.
What We Delivered
- Brand Identity Design
- Logo Design
- Marketing Collateral
- Marketing Strategy
- Responsive Website Design
- Website Development
- Social Media Content
- Email Marketing
During the research phase of the project, it was striking to us how knowledgeable, confident and authentic Matt and Gary were as not just accountants, but as just all around good people. As we continued to learn about them, their clients, their competition, and their industry, we began to capture what Brown represented to their clients: Experience you can count on, from a team you can trust. With this as our foundation, we designed a clean and modern brand with a retro vibe that tells you it’s new, but feels like it could have been there forever.
The strong brand identity we established was extended through a number of assets, ranging from business cards, letterhead and presentation folders, to Christmas cards and various marketing materials.
When it came time to design and develop the website, we had to consider that Brown represented small to medium sized businesses from a variety of industries. It was important to break their services down into few key pillars and organized their website’s content to be concise, easy to find, and qualify what type of clients they specialize in working with.
They pride themselves in offering comprehensive financial services and developing strong client relationships. We demonstrated this through utilizing humanizing content and strategically shot video banners that reiterates a firm with personal service, opposed to the big, faceless corporation that is so commonly found in the accounting industry.
As a result of this successful project, we continue to work with Brown to help them keep their brand, marketing, and external communications on-point, including supporting their social media, email and content marketing strategies.