BP Mechanical

Brand identity, website redesign, and a company brochure.

Project Brief

BP Mechanical & Consulting is a Canadian-owned company that has been leading projects and Turnaround events in the oilfield, petroleum, and petrochemical industry since 2003. After growing and widening their range of services, they recognized that they were in need of a rebrand and website revamp to better represent what services and scales of Turnarounds their company is capable of. They wanted to overcome the perception of being a small ‘ma & pa’ company and show that BP Mechanical is a small, lean company that can take on big turnaround events. BP was also wanting to use their marketing to build trust with potential leads and convert them into long-term clients.

Our Solution

First, we needed to develop branding that was bold and stood out from the competition. We created a logo that can be used on staff helmets, coveralls, and quite literally anything else. The focus of the logo was largely on the “BP” of the brand. As their company was continuously adding more services, if they eventually wanted to adjust the rest of their name, it would be a quick and seamless transition.

To accompany their new and bold branding, the website we developed definitely exceeds the standards of their industry. Boasting a flawless melody of blue tones and clean imagery, their website exudes professionalism and presents them as the capable industry leaders that they are.

BP Mechanical
BP Mechanical
BP Mechanical

What We Delivered

  • Personas
  • Brand Identity
  • Logo Design
  • Brand Positioning
  • Brand Tagline
  • Growth Driven Website
  • Company Brochure

Project Details

BP recognized that their previous website was no longer representing their business accurately and needed a total remodel, fast. We took the reins and launched their website in 4 weeks. Not only did we want bold branding that stood out in their industry, we also wanted the website to serve its main purpose, to drive leads, as efficiently as possible.

Their new growth-driven website helped them get to the market fast and continues to convert a couple of clicks into long-term clients. It is structured to be able to grow with the company and add additional features and pages based on real customers and data.