Century 21 Advantage Commercial
Commercial real estate website with a custom built listings search, designed with the user in mind.
Century 21 Advantage Commercial presented us with an interesting challenge. They needed a website that could function as a great marketing tool for the hundreds of thousands of square feet of commercial lease space they represent, but also provide a tailored experience for a very different audience of clients interested in buying or selling a business.
All of the site’s content needed to be fully managed in-house by their team of realtors and support staff, as well as act as a database of listing information when properties come back on the market.
We designed a clean, easy-to-navigate and mobile-friendly WordPress website that puts a large focus on a custom listing plugin and a tightly integrated search feature made with FacetWP. The listings section was built specifically to suit their needs, including the ability to group listings by the building they are in, and show their team additional information when they are logged in and searching the public site.
An alternate version of the website was created to deliver customized content and a search experience for their clients buying or selling a business.
What We Delivered
- Mobile Website Design
- Custom Wordpress Development
- Real Estate Listing Database
- Custom search with FacetWP
- Content Writing
- Responsive Web Design
Century 21 Advantage Commercial is a long-standing pillar in the Red Deer real estate community. Their previous site was outdated and hard-to-navigate, ultimately leading to high bounce rates, frustrated users, and was potentially driving away prospective clients.
We set out to build them a new website that provided a superior desktop and mobile user experience, setting the bar high among their local competition. We needed to give their clients confidence that their properties would be well represented online. (At the time of posting this portfolio item, they are currently the number 1 and number 2 spot on Google for “Red Deer Commercial Real Estate” with no additional SEO work since the site has launched.)
The custom WordPress website we built provides their team with the full ability to update and manage the property listings with the real estate listing plugin we developed. A content management system that was easy and efficient for agents to update with new listings was integral to the success of the project, so we made sure the data entry process removed any formatting requirements and made the listings, and their website, as simple as possible to keep up-to-date.
It was identified that their business sales division required unique content targeted towards a different demographic than the commercial leasing clientele, and it quickly became evident that we needed to build two sites, housed under one roof. To establish cohesion between the two sites, they were both based off of the same colours, branding and general layout, while giving us the ability to target the users needs with a customized experience.