August 9, 2013

Write First, Design Later.

What comes first: the design or the content? When sitting down at a meeting to discuss building a website, visual ideas and inspiration are often the

What comes first: the design or the content? When sitting down at a meeting to discuss building a website, visual ideas and inspiration are often the first things laid out on the table by the client. It is easy to become inspired by appearance and excited about the look of a brand new site. However, motivation isn’t quite as prevalent when it comes to filling that screen with content.

A well made website will distribute information you believe is valuable to your customers, clients and the general public. Whether it is to inform and educate about services provided by your company, or simply to share your thoughts on the latest fashion trends, content is always at the heart of your site.

Designing a website first and then trying to manipulate content to fit more often than not leads to messy confusion.

Designing a website first and then trying to manipulate content to fit more often than not leads to messy confusion. In order to integrate design and content, you must first understand what you are creating.

At Reaction we love to design beautiful, functional websites. However, before we put pen to paper (or fingertips to keyboard), we make sure to discuss, write and extract content from our clients. If we know WHAT our clients want to convey through their site, we can make the visual elements truly represent each company and organization.