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Pure | Elevate Your Health

A new name and elevated identity for a local health and wellness office in Red Deer, Alberta.

Project Brief

Pure is a holistic wellness center located in Red Deer, Alberta, that cares for the integrated health of its clients and offers services such as chiropractic, massage, physiotherapy and nutrition coaching.

Founded as a dedicated chiropractic office, Pure developed a fractured visual brand over the years that didn’t represent the evolution of their business and differed for website, print, and outdoor use cases.

Not only that, their existing brand strategy did not effectively expose their customer base to the wide range of services they offered.

Our Solution

We developed a brand strategy that navigated Pure away from typecasting as just a chiropractic office and established them in a new space with modern and bright branding.

Initially doing business as Pure Chiropractic, we suggested dropping the Chiropractic suffix and really leaning into Pure, a modern center for holistic health in line with their newer offerings.

Pure runs their marketing in-house, so we created easy-to-use templates with vibrant overlays, high-resolution custom images, and brand copy that highlighted all of Pure’s service offerings. These assets could be appropriated for multiple use cases and allowed their marketing team to pivot easily for any marketing or sales medium.

With graphic assets and a smart brand kit including stationery, signage and decals, Pure was off like a rocket and saw an immediate jump in business with a solid return on investment and a priceless boost to their brand.

What We Delivered

New Logo
Brand Standards
Marketing Toolkit

I would recommend working with Reaction.

Dr. Micheal Heinzlmeir
Founder & Managing Partner at Pure
After we did the branding project with Reaction, the pieces of our brand fit together. The investment we made has paid off massive dividends on the other side. I would recommend working with Reaction. You’re not going to be disappointed. They went above and beyond for us, and I know they’ll do the same for you.

Feeling Out the Brand

Feeling Out the Brand

With all great branding projects, it starts with a strategy. We interviewed key stakeholders in their business to understand where they currently are and where they want to be. Then, we talked with employees and long-term customers to get a feeling of how Pure is perceived in both the office and the community.

We found that Pure has big growth plans, but many customers didn’t actually understand the full spectrum of services that Pure offered, and because of that, Pure was missing out on potential upsells and return business.

More Than Just a Name

More Than Just a Name

In proposing that Pure Chiropractic drop part of their name to become “Pure,” it wasn’t just a name change.

Pure embodies a commitment to health and wellness from intake to output. It was a state of being. A lifestyle. And that’s what Pure offers.

By changing their name, Pure put their stamp on the health and wellness market in their community and started a conversation. No longer just a chiropractor who offered bolt-on upsells, but a hub for like-minded people in their community to find a physiotherapist, coach, or even nutritionist.

Putting Their Best Foot Forward

Putting Their Best Foot Forward

In developing the visual language for Pure, it was ultimately important that we showcase all of the services Pure offered in a high energy package that looked clean and modern through all applications.

We combined high-quality images that capture Pure’s vibe and added branded overlays with clean wordmarks to give their in-house marketing team a modern toolkit that spoke to the diverse set of offerings Pure provides.

With a sharp visual language combined with physical marketing assets like stationery, banners, decals, and signage, Pure was ready to hit the ground running.

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