Identity, brand, website, & packaging for a strong and free Canadian beauty products start-up.
There’s nothing worse than discovering something you really enjoy is not quite what it seems. That was how it all started for Jonathan. He grew tired of paying for exorbitantly priced products that weren’t living up to their promises. In fact, they were only making his skin worse. Fed up with the recurring disappointment of endless chemical-laden formulas of self-proclaiming natural skincare products, he decided it was time he focused his attention on his true passion of creating a skincare line of his own.
Jonathan sought to deliver skincare products that were free from harsh chemicals and additives to people who didn’t even know they were being deceived by the brands they knew and loved. But - how would he do this? Jonathan researched tirelessly to ensure that all of his ingredients were all-natural and ethically-sourced. When he and his team approached us with their unnamed brand and product line, we knew we needed to build a brand strategy that mirrored not only the transparency in which this company operates, but more importantly, encapsulate what it means to the people they created their products for.